Case Studies

Easy Auction

Spain

The Client

Subasta Fácil has 15 years of experience in facilitating successful real estate auctions. Allowing open participation for everyone. Over the years, Subasta Fácil has been dedicated to providing unique investment opportunities in the real estate market to both individuals and companies. Subasta Fácil's mission is to continue to guide individuals and businesses to grow their wealth through successful auctions.

55%

Increase Return on Investment (ROI)

86%

Increase advertising Campaigns

Project

It was required to generate an advertising campaign to capture qualified leads through forms on a landing page in order to sell consultancy services and property search services.

Development

We created search campaigns with precise keyword targeting based on the decaida and competitor's websites. Adding ad variants with key messages. In addition, interest-based audience segments were created to capture more qualified leads. We implemented robust conversion tracking.

ROI Rate 11.97%

Results

Traffic was generated to the landing page, in addition to generating 365 conversions Basic Plan Form and Premium Form with a cost over conversion of EUR 9.32 being the lowest in the history of the account and exceeding the client's objectives. The client's target was exceeded as the expected cost over conversion was EUR 50.00, generating a cost over conversion of EUR 9.00 EUR/conversion being the lowest in the history of the account in the third phase of the management and EUR 25.00 on average.