service

Case Studies

Magic Afro

FRANCE

The Client

Magic Afro specialises in beauty products for afro hair, catering to the specific needs of this community. Their commitment to quality and excellence has established a solid base of satisfied customers.

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55%

Increase Return on Investment (ROI)

86%

Increase advertising Campaigns

Project

During the period January 2022 Creatiklab developed and implemented a combined Shopping Ads and Search Ads strategy for Magic Afro. This strategy focused on promoting the Best Sellers in the catalogue, maximising visibility and sales and expanding the product catalogue to achieve more sales and accompany the client in having a high level of branding and being an industry leader.

Development

The strategy was meticulously executed, with shopping and search ads designed to highlight Magic Afro's most popular products. Ongoing adjustments were implemented to optimise performance and ensure maximum campaign effectiveness.

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ROI Rate 11.97%

ROI Rate

During the period under review, Magic Afro experienced impressive growth in its key metrics. There was an 11.7K increase in conversions, with a return on investment (ROAS) of 900%. In addition, the cost per conversion was significantly reduced, while the conversion value reached from 01/01/2022 to 10/03/2024 in 2 years and 3 months £1,150,000 in sales. With 2023 reaching €750,000 registered on Google Ads and a total of €987,000.

Cómo empezó 2022
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Budget: $5386

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Generated: $50,000

Cómo va ahora
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Spending: $117,700

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Generated: $1,313,000

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Graphics

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Creatiklab Boosts Magic Afro Success

Just like Magic Afro, we can help you to improve the traffic and sales of your online shop.

Our experience with this company has been (and is) excellent. We have worked with them on several projects and the result has been very satisfactory in all of them, so we would definitely recommend them.

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